1.
What
is promotion?
Promotion is a
technique used by companies to try to stimulate sales by offering something
extra to the customer or supplier than what might otherwise be expected. This
can come in the form of some sort of gifts or discounts, or as a specific advertising campaign
tied to a single product or event. The goal of promotion marketing is to lure
in consumers rather than to inform them about the products and services being
offered. If done properly, promotions can be temporary measures that can
stimulate business over a much longer period of time.
2.
What
is sales promotion?
Sales promotion is in
simple terms, any initiative by a brand or other organisation that works to
promote sales, usage or trial of a product, resulting in their increase.
What this means for sales promotion is that it is an
umbrella term that can be used to describe everything from a simple, money-off
voucher, to a pack promotion offering prizes, and anything in-between. As
suggested by the name of this form of promotion, the primary focus of sales
promotion campaigns has been to have a direct impact on sales, however,
with the ever increasing number of channels this promotion can be pushed
through, there are obvious, significant positives that can also result from
this type of marketing, such as increasing brand communications and getting a
better idea from the mouths of consumers themselves as to just what they think
when it comes to your products and services.
3.
Kinds
of promotion?
Promotion includes all activities designed to inform, persuade and
influence people when they are making the decision to buy. Promotion is made up
of:
Advertising
• non-personal communication
transmitted through mass media
Publicity
• free promotion through news
stories in newsletters, newspapers, magazines and television
Sales Promotion
• all forms of communication not
found in advertising and personal selling, including direct mail, coupons,
volume discounts, sampling, rebates, demonstrations, exhibits, sweepstakes,
trade allowances, samples and point-ofpurchase displays In designing a
promotional plan, clearly spell out:
• Which objectives to use. It is
possible to have more than one objective, but it is recommended that a company
target its audience or run the risk of losing focus.
• What to say
• Who to say it to
• Criteria used to measure success
Suggestions for Inexpensive
Promotion
Some inexpensive, appropriate and
effective methods of promotion for the new food processor include advertising
through:
• Personal selling
• Product demonstrations
• Direct mail
• Business cards
• Yellow Page listing
• Seminars
• Newsletters
• Contests
• Flyers
• Statement stuffers
• Window banners
• Greeting cards
• Sports team sponsor
• Home parties
• Ethnic services—languages spoken
Of course, one of the best free
methods of promotion is good “word of mouth."
Promotion Objectives
The promotion objectives need
to be clearly stated and measurable. They must be compatible with the
objectives of the company, as well as the competitive and marketing strategies.
Objectives vary for different products and different situations. For example,
producers must promote differently to brokers than to wholesalers. When
promoting to a broker, the producer must promote what he/she wishes the broker
to present to the wholesaler. When promoting to a wholesaler, the producer
simply wants the wholesaler
to purchase the product. There are
five general promotional objectives to choose from. The five types of
objectives for promotional activities are1:
• to provide information
• to increase demand
• to differentiate the product
• to accentuate the value of the
product
• to stabilize sales
Present Tense
1.
My train leaves tomorrow morning
2.
The
earth goes round the sun.
3.
Mary
enjoys cooking.
4.
He
likes bananas.
5.
She
wants to be a dentist.
6.
Cow
seat grass.
7.
Penguins
live in the Antarctica.
8.
She
lives in Los Angeles.
9.
They
work in the bank.
10. Mark goes to school by bus.
Past
Tense
1. Yesterday, I had a very rough day.
2. I got up early to go shopping.I stepped out of the
door.
3. it began to rain, so I had to go back to the apartment
and get my umbrella.
4. The elevator was out.
5. I had to climb six flights of stairs to get to my
place.
6. I got back downstair.
7. I was so exhausted.
8. I had to sit down on a bench to rest.
9. By that time, it had stopped raining.
10. but the ground was still wet.
