Bahasa Inggris Bisnis 2

1.     What is promotion?

Promotion is a technique used by companies to try to stimulate sales by offering something extra to the customer or supplier than what might otherwise be expected. This can come in the form of some sort of gifts or discounts, or as a specific advertising campaign tied to a single product or event. The goal of promotion marketing is to lure in consumers rather than to inform them about the products and services being offered. If done properly, promotions can be temporary measures that can stimulate business over a much longer period of time.

2.     What is sales promotion?

Sales promotion is in simple terms, any initiative by a brand or other organisation that works to promote sales, usage or trial of a product, resulting in their increase.

What this means for sales promotion is that it is an umbrella term that can be used to describe everything from a simple, money-off voucher, to a pack promotion offering prizes, and anything in-between. As suggested by the name of this form of promotion, the primary focus of sales promotion campaigns has been to have a direct impact on sales, however, with the ever increasing number of channels this promotion can be pushed through, there are obvious, significant positives that can also result from this type of marketing, such as increasing brand communications and getting a better idea from the mouths of consumers themselves as to just what they think when it comes to your products and services.

3.     Kinds of promotion?

Promotion includes all activities designed to inform, persuade and influence people when they are making the decision to buy. Promotion is made up of:

Advertising

• non-personal communication transmitted through mass media

Publicity

• free promotion through news stories in newsletters, newspapers, magazines and television

Sales Promotion

• all forms of communication not found in advertising and personal selling, including direct mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits, sweepstakes, trade allowances, samples and point-ofpurchase displays In designing a promotional plan, clearly spell out:

• Which objectives to use. It is possible to have more than one objective, but it is recommended that a company target its audience or run the risk of losing focus.

• What to say

• Who to say it to

• Criteria used to measure success

Suggestions for Inexpensive Promotion

Some inexpensive, appropriate and effective methods of promotion for the new food processor include advertising through:

• Personal selling

• Product demonstrations

• Direct mail

• Business cards

• Yellow Page listing

• Seminars

• Newsletters

• Contests

• Flyers

• Statement stuffers

• Window banners

• Greeting cards

• Sports team sponsor

• Home parties

• Ethnic services—languages spoken

Of course, one of the best free methods of promotion is good “word of mouth."

Promotion Objectives

The promotion objectives need to be clearly stated and measurable. They must be compatible with the objectives of the company, as well as the competitive and marketing strategies. Objectives vary for different products and different situations. For example, producers must promote differently to brokers than to wholesalers. When promoting to a broker, the producer must promote what he/she wishes the broker to present to the wholesaler. When promoting to a wholesaler, the producer simply wants the wholesaler

to purchase the product. There are five general promotional objectives to choose from. The five types of objectives for promotional activities are1:

• to provide information

• to increase demand

• to differentiate the product

• to accentuate the value of the product

• to stabilize sales

Present Tense

1.     My train leaves tomorrow morning

2.     The earth goes round the sun.

3.     Mary enjoys cooking.

4.     He likes bananas.

5.     She wants to be a dentist.

6.     Cow seat grass.

7.     Penguins live in the Antarctica.

8.     She lives in Los Angeles.

9.     They work in the bank.

10. Mark goes to school by bus.

Past Tense

1.     Yesterday, I had a very rough day.

2.     I got up early to go shopping.I stepped out of the door.

3.     it began to rain, so I had to go back to the apartment and get my umbrella.

4.     The elevator was out.

5.     I had to climb six flights of stairs to get to my place.

6.     I got back downstair.

7.     I was so exhausted.

8.     I had to sit down on a bench to rest.

9.     By that time, it had stopped raining.

10. but the ground was still wet.